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Episodes
The Financial Advisor today must find a way to stand out from their competition and a noisy marketplace. Advisors need to find new ways to gain and retain clients. Becoming an author instantly positions you as an expert. The Financial Advisor Authority Podcast helps Financial Advisors build authority by writing and publishing a lead-generation book. We help Advisors get started on writing a book by providing strategic & tactical advice on everything from organizing ideas to writing book chapters to marketing your book. New episodes drop every two weeks. Look for us on iTunes, Spotify, or wherever you get your podcasts.
Episodes
Monday May 20, 2024
Monday May 20, 2024
Writing and publishing a book can be a game-changer for independent financial advisors. It's not just about sharing your expertise; it's about positioning yourself as a trusted authority in your field. But beyond that, your book can serve as a powerful lead-generation tool if you approach it strategically. In this episode, we'll explore practical tips on how to make the most of your book for lead generation.
Wednesday May 08, 2024
Wednesday May 08, 2024
Financial advisors can build a strong personal brand to attract the right clients. It requires taking the time to create content and process that build trust and credibility. In this episode, we talk about the actions you can take to build your brand so it differentiates your practice from everyone else.
Monday Apr 22, 2024
Monday Apr 22, 2024
LinkedIn has become one of the most powerful tools for professionals to connect, network, and generate leads. And for financial advisors looking to attract high-net-worth clients and promote their expertise, LinkedIn is a goldmine waiting to be tapped. In this episode, I'll share practical tips for getting LinkedIn to work for you.
Monday Apr 08, 2024
Monday Apr 08, 2024
As financial advisors, trust is the cornerstone of your relationship with clients. And one of the most effective ways to establish trust and credibility is by writing and publishing a lead-generation book. Today, I'll share specific strategies on how financial advisors can leverage their books to build trust and credibility with prospects and clients.
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
As an independent financial advisor, your expertise is your greatest asset. But without a solid content marketing plan, you may struggle to showcase your knowledge and attract your ideal clients. We'll discuss a step-by-step guide to developing a content marketing plan that resonates with your target audience and helps you build authority in your niche.
Monday Mar 11, 2024
Monday Mar 11, 2024
Your USP is what sets you apart from your competitors. It's the reason why potential clients should choose you over anyone else. In a saturated market, having a clear and compelling USP is critical for success.
Monday Feb 26, 2024
Monday Feb 26, 2024
We've all heard the saying, "Everyone has a book in them." Today, we're going to explore how financial advisors can leverage the art of book authorship to not only build authority but also attract high-net-worth clients and propel their businesses to new heights. I also am going to share some stories from my client projects.
Monday Feb 12, 2024
Monday Feb 12, 2024
Navigating the digital marketing landscape can be overwhelming for many financial advisors. The abundance of channels like social media, content marketing, and email marketing can leave you feeling lost. But there’s no need to get stressed out, because today, we're going to break it down into manageable steps and share tips on how to leverage these platforms effectively.
For Financial Advisors Who Want to Attract High-Net-Worth Clients
You know that to attract the type of clients you want to work with, you need to position your services the right way. By using proven marketing strategies and tactics, you can establish your authority and be seen as THE "Go-To Expert." We'll discuss ways to get there by identifying a niche, using content marketing, book authorship, and more. Check in every two weeks for a new episode that will give you actionable steps on how to be seen as an authority!